UNIFIED COMMERCE

Service Background

Unified commerce is a single platform that allows you to connect your backend systems with your frontend channels seamlessly. It offers a single view of your inventory, your sales channels, and insights into the customer journey. According to research by BusinessWire, more than 86% of spending on retail software is focused on the unified commerce concept, meaning this trend is becoming crucial for retailers. While you may know about omnichannel, unified commerce is the next step for your retail extensibility and scalability.

Let’s explore the unified commerce definition, its benefits, components, and what you should expect in a best-fit unified commerce solution.

Service OBJECTIVE

The service will provide Unified commerce is the medium that connects all the dots from POS, order fulfillment, product and inventory management, sales channels, customer management, etc. to consolidate data to automate your business and support omnichannel journeys for customers. In unified commerce, your online and offline stores are supported by a single platform that serves customers seamlessly regardless of where they start and end their shopping journey.

Via one centralized platform, unified commerce captures a complete view of your business, tracks your performance and KPIs across channels, and provides a collaborative environment for your teams. All sales, marketing, procurement, finance, and HR departments can access relevant data and sync their data to the central hub of unified commerce, preventing discrepancies and errors. With a single source of truth, you can make more informed business decisions, and better prepare for future change.

There are 4 major components of unified commerce to achieve greater agility and scalability:

1. Systems

• Unified commerce centralized platform for all backend systems and customer-facing channels to work cohesively with one another. Includes a POS solution, an inventory management system, omnichannel eCommerce. Built on 1 solid foundation to adapt and scale business needs.

• Expand new channels, enter new markets, and embrace emerging technologies like mobile wallets or endless aisles without complicated configurations for multiple software.

2. Channels

• Unified customer identity across channels to offer a consistent experience regardless of where they touch your brand. Promotion visibility from website, mobile app, or in-store, cross-channel purchases, endless aisle, click-and-collect options, buy online and return offline.

3. Products

• Product information must be consistent and up to date across channels to deliver accurate information to customers and also your sales team. All information including the product description, the available on-stock quantity, discount policy, etc. must be the same in all sales channels and inventory management interface. Unified commerce let customers know product availability, and they can track the delivery status.

4. Interactions

• Record customer behaviors in a unified way across each. Customer interactions are valuable data that you should analyze deeply to discover insights and understand your customers. Centralizing customer data will help you recognize shoppers across multiple touch points and make a personalized experience for them.

Service SCOPE

Service APPROACH

The services involves 4 steps:

1. Build Communities

2. Generate Efficiencies

3. Develop Entrepreneurship

4. Create Knowledge

Step 1 – Build Communities

Step 2 – Generate EfficiencIES

Step 3 – Develop Entrepreneurship

Step 4 – Create Knowledge